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Dermatology has the best SEO economics in healthcare.We make sure you capture them.

Dermatology converts at 25%+, the highest rate in healthcare, with sub-$20 cost per lead. But the market is hyper-competitive in every major metro, and the AI search shift is changing where high-intent patients first see your practice. Altitude is the SEO + GEO platform built for Dermatology Clinics, med spas, and aesthetic dermatology practices.

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25.3%

highest conversion rate in healthcare

<$20

average cost per lead

37%

YoY decrease in CPL (efficiency winning)

+54%

YoY conversion rate growth in derm

What's broken in Dermatology Clinics marketing today

  • •Local pack rankings are crowded with chains and aggregators in every major metro
  • •AI engines cite RealSelf and Healthgrades before they cite individual practices
  • •Before/after image content gets devalued without proper image SEO + schema
  • •Procedure-specific landing pages need precise medical accuracy to satisfy YMYL
  • •Google Ads cost climbs every quarter as CPC-bidding aggressors enter the market

What Altitude does for Dermatology Clinics

Per-procedure AI citation tracking (Botox, Mohs surgery, laser resurfacing, etc) showing which queries drive consultations

RealSelf + Healthgrades + Zocdoc + Yelp review monitoring in one dashboard with AI-drafted replies

Image SEO automation for before/after content (alt text, structured data, file naming)

FAQPage schema for condition + procedure pages so AI engines lift answers directly

Cosmetic vs medical dermatology page-level positioning so insurance-driven searches land on medical pages, self-pay searches land on aesthetic pages

HIPAA-aware E-E-A-T compliant GEO ready

Frequently asked questions

Do you handle both medical and cosmetic dermatology?

Yes. Medical dermatology (acne, eczema, psoriasis, Mohs surgery, skin cancer screening) and cosmetic dermatology (Botox, fillers, laser, body contouring, chemical peels) get separate page-level positioning, separate keyword tracking, and separate AI citation tracking. The buying journey is very different for each.

Can you integrate with RealSelf and other aesthetic-specific platforms?

Yes. Altitude monitors your RealSelf profile + reviews and surfaces them alongside Google Business Profile, Yelp, Healthgrades, and Zocdoc. One dashboard for reputation across every platform dermatology patients use.

How do you handle before/after image SEO?

Image SEO is critical in dermatology. We automate alt text generation tuned to procedure + outcome, deploy ImageObject structured data, and ensure file naming follows best practices. We do NOT touch the images themselves. Your patient consent + HIPAA processes stay yours.

How is dermatology AI citation different from generic SEO?

AI engines (especially Perplexity and Claude) lean heavily on procedure-specific content with proper credentialing. A page about 'Botox for forehead lines' with named board-certified dermatologist authorship outperforms a 10x longer generic 'Botox FAQ' page. Altitude prioritizes the structural depth that AI engines reward.

Can you support multi-location aesthetic practices?

Yes. Per-location GBP management, per-location review monitoring, per-location AI citation tracking. Enterprise tier handles 5+ locations with a dedicated strategist.

Will you compete with my paid ads agency?

No. Altitude is the platform layer for SEO, GEO, AND paid media tracking. Many dermatology practices keep their existing paid-ads agency and use Altitude as the source-of-truth dashboard plus organic + AI search work.

See where your practice stands in AI search.

Run a free SEO + GEO audit calibrated to Dermatology Clinics. No signup required for the initial score. See the top fixes specific to your specialty.

Run a free audit See pricing