What's broken in Ophthalmology & LASIK Clinics marketing today
- •AI engines emphasize technology specifics (SMILE vs LASIK vs PRK), without proper page-level positioning, generic LASIK pages don't surface
- •Surgeon credentials (board certification, fellowship training, ASCRS membership) need specific schema to be recognized
- •Optical retail chains (LensCrafters, Warby Parker) dominate general eye care SEO, independent practices need clinical depth to compete
- •Insurance + financing copy is hard to position without triggering medical advertising restrictions
- •Multi-location practices have inconsistent GBP profiles that erode local pack rankings
What Altitude does for Ophthalmology & LASIK Clinics
Per-procedure AI citation tracking (LASIK, SMILE, PRK, ICL, cataract surgery, etc) with surgeon-specific attribution
Board certification + fellowship schema on every surgeon profile, drives AI citation likelihood
Technology-specific page positioning so SMILE vs LASIK vs ICL searches each land on a dedicated page that AI engines can cite directly
Financing + insurance landing pages calibrated for conversion without triggering ad disapproval risk
Multi-location GBP normalization across all practice locations + per-location review monitoring
Frequently asked questions
Do you handle both LASIK / refractive surgery and general ophthalmology?
Yes. LASIK and refractive surgery (PRK, SMILE, ICL) get separate page-level positioning from general ophthalmology (cataract, glaucoma, retina), because the buying journeys are different. Self-pay refractive surgery is consultative; insurance-driven cataract/retina is referral-driven. Altitude tunes content + tracking per pathway.
How do you handle surgeon credentialing in AI citation?
Board certification, fellowship training, and society memberships (ASCRS, AAO) get explicit Person + Physician schema deployment on every surgeon profile page. AI engines (especially Perplexity and Claude) measurably favor credentialed sources for medical content; this is one of the highest-impact GEO levers in ophthalmology.
Can you support multi-location ophthalmology networks?
Yes. Multi-location pricing is built in. Per-location GBP management, per-location review tracking, and centralized clinical-content recommendations that maintain consistency across all sites.
How do you handle paid media for LASIK?
LASIK is one of the highest-CPC healthcare keywords ($50-$200+ in major metros). We optimize for high-intent local + procedure pairings, track lifetime value attribution, and identify wasteful spend on broad-match LASIK queries that don't convert.
What about optometry practices (not surgical)?
Yes. General optometry practices, especially multi-location independent groups, use Altitude for local SEO, AI citation tracking on common conditions (dry eye, glaucoma, macular degeneration), and review monitoring. The platform tunes recommendations based on whether your practice is surgical, optometric, or both.
Can you integrate with the EHR or scheduling systems?
Altitude doesn't touch EHR data (HIPAA). For scheduling integration with platforms like Zocdoc, we monitor your profile + appointment-request leads as inbound signal. Direct EHR/PMS integration (Athenahealth, Epic, eClinicalWorks) is available on Enterprise tier as a custom-scoped onboarding item.
See where your practice stands in AI search.
Run a free SEO + GEO audit calibrated to Ophthalmology & LASIK Clinics. No signup required for the initial score. See the top fixes specific to your specialty.