What's broken in Physical Rehab marketing today
- •Hospital + chain PT clinics dominate local pack with massive volume; independents struggle
- •Insurance + referral source pages are often poorly positioned, hurting both patient + physician acquisition
- •AI engines cite hospital systems before independent practices without proper Person + Physical Therapist schema
- •Sports medicine vs general PT vs hand therapy needs separate page-level positioning
- •Telehealth physical therapy adds a new category most practice websites don't address properly
What Altitude does for Physical Rehab
Local SEO calibrated for PT, city + condition pairings (Phoenix sports medicine, Brooklyn back pain PT) that drive bookings
Per-therapist profile pages with credential schema (DPT, OCS, SCS, etc) for AI citation
Referral source landing pages targeted at physician + surgeon referrers, separate from patient-facing pages
Per-condition content depth (post-surgical knee rehab, rotator cuff recovery, chronic low back, etc) so AI engines cite you for specific patient questions
Multi-location support for clinic networks + outpatient hospital PT departments
Frequently asked questions
Do you work with outpatient hospital PT departments?
Yes. Hospital-affiliated outpatient PT, OT, and rehab departments use Altitude to differentiate their patient-facing content from the hospital's main brand. We tune positioning to be specific to the rehab service line rather than getting lost in the hospital's broader content.
How do you handle the insurance-driven nature of PT?
PT patient acquisition is heavily insurance-driven. Insurance acceptance, cash-pay alternatives, and per-payer landing pages get explicit positioning. We also recommend referral-source content separately, physicians and surgeons evaluating where to refer have a different research path than patients, and serving both audiences increases practice growth.
Can you support sports medicine and specialty PT?
Yes. Sports medicine, hand therapy, pelvic floor PT, vestibular therapy, pediatric PT, and other specialty areas get separate page-level positioning. AI engines reward depth on specific specialties; broad 'we do everything' positioning hurts citation likelihood.
What about chiropractic practices?
Yes, chiropractic practices and multi-disciplinary clinics combining PT + chiropractic also use Altitude. The platform's recommendations adapt based on the specialty mix of the practice.
How do you handle telehealth PT positioning?
Telehealth PT is growing fast but most practice websites either don't surface it or bury it. We recommend explicit telehealth landing pages with proper service area schema so AI engines understand the geographic reach (often statewide rather than local).
Is this affordable for a single-clinician PT practice?
Single-clinician PT practices typically start on Starter tier. Multi-location practices and rehab networks land on Growth or Managed. Hospital-affiliated outpatient departments often need Premium or Enterprise for the multi-location + custom-scoping requirements.
See where your practice stands in AI search.
Run a free SEO + GEO audit calibrated to Physical Rehab. No signup required for the initial score. See the top fixes specific to your specialty.