What's broken in Plastic & Cosmetic Surgery marketing today
- •AI engines emphasize board certification. Practices without it in their schema get demoted
- •Before/after galleries don't get indexed by AI engines without proper structured data
- •Patient research now spans 3-6 months before consultation; visibility across that whole journey matters
- •RealSelf rankings dominate procedure-name searches; individual practices struggle to compete
- •Competitive metros (Beverly Hills, Manhattan, Miami) have 5x national CPC; budget waste is brutal
What Altitude does for Plastic & Cosmetic Surgery
Board certification + named surgeon schema deployed automatically, the highest-impact E-E-A-T signal in cosmetic surgery
Per-procedure AI citation tracking (rhinoplasty, mommy makeover, BBL, facelift, etc) with weekly trend
RealSelf + Healthgrades + Yelp review monitoring with AI-drafted, surgeon-tone replies
Before/after gallery SEO automation, alt text, ImageObject schema, consistent naming so AI engines understand the content
Competitive metro budgeting strategy that prioritizes high-intent local + procedure pairings over branded competitor bidding
Frequently asked questions
Do you support multi-surgeon practices?
Yes. Each surgeon gets their own profile page with proper Physician + Person schema, individual review tracking, and individual AI citation tracking. The practice-level aggregate is also tracked. Critical for multi-partner practices where each surgeon has different procedure specialties.
How do you handle before/after image content?
We automate the structured data, alt text, and naming conventions that make galleries indexable by Google + AI engines. We don't touch the images, patient consent processes, or any HIPAA-relevant materials. Those stay yours.
What about RealSelf, can you integrate with it?
Yes. Altitude monitors your RealSelf profile, reviews, and Worth It rating. We surface them alongside Google, Healthgrades, Yelp, and Zocdoc in one unified dashboard. AI-drafted replies maintain the professional surgeon tone RealSelf reviewers expect.
Do you handle paid media for cosmetic surgery?
Yes. We track Google Ads + Meta Ads performance, optimize bid strategies for high-intent procedure keywords, and identify wasteful spend on competitor brand-bidding. Healthcare-specific landing page recommendations help with quality scores on procedure-targeted campaigns.
Can you help with consultation booking conversion?
Yes. Audit recommendations specifically target the consultation booking flow, friction points, trust signals on the booking page, follow-up sequence integration. Cosmetic surgery has long research cycles; the consultation request is the conversion event we focus on.
What tier is right for a competitive-metro single-surgeon practice?
Most single-surgeon practices in Beverly Hills, Manhattan, Miami, etc start on Managed or Premium tier. Competitive metro markets require enough audit depth + paid media oversight that the Starter tier is undersized.
See where your practice stands in AI search.
Run a free SEO + GEO audit calibrated to Plastic & Cosmetic Surgery. No signup required for the initial score. See the top fixes specific to your specialty.