Terms of Service

These Terms of Service ("Terms") form a binding agreement between you and Haute Locals, LLC, a California limited liability company doing business as The Purpose Pilot, operator of the Altitude platform ("Altitude," "we," "us," "our"). By creating an account, signing up for a subscription, or otherwise using Altitude (the "Service"), you agree to these Terms and our Privacy Policy. If you don't agree, don't use the Service.

The Purpose Pilot is a marketing agency that sells SEO and paid-media services to behavioral healthcare providers, treatment centers, mental health clinics, and licensed mental health professionals (therapists, psychologists, psychiatrists in private practice). Altitude is the management platform we use to deliver those services and to give each client a portal where they can monitor their account.

Subscription tiers are listed on the Pricing page. Clients sign up via the website, pay monthly via Stripe, and receive a portal login. Available features delivered through Altitude include AI-powered SEO audits, AI-generated content, scheduled audit reports, paid media strategy generation, ad performance tracking and AI-driven optimization recommendations on accounts where the relevant third-party APIs (Google Ads, Meta Marketing) are linked, and a client portal view of all of the above.

We may change, add, or remove features at any time. Material reductions in functionality will be communicated in advance.

You must be at least 18 years old and authorized to bind the legal entity you represent. You agree to provide accurate registration information and to keep it current. You are responsible for safeguarding your credentials and for all activity under your account. Notify us immediately at hello@hautelocals.com if you suspect unauthorized access.

Subscriptions are billed monthly via Stripe at the rate of the tier you select on the Pricing page. You authorize us to charge your payment method on a recurring basis until you cancel.

• You can cancel at any time from your account settings; cancellation takes effect at the end of the then-current billing period
• Fees are non-refundable except where required by law or where we explicitly agree otherwise in writing
• If a payment fails, the Service may be suspended after a grace period until the balance is brought current
• We may change pricing on at least 30 days' notice; changes apply to your next renewal

You agree not to:

• Use the Service to violate any law or regulation, including healthcare advertising and consumer-protection rules (e.g., LegitScript certification requirements for addiction treatment advertising)
• Upload or transmit any material that is unlawful, infringing, deceptive, harmful, or that you don't have the rights to share
• Attempt to gain unauthorized access to other accounts, the underlying systems, or any data you don't own
• Reverse engineer, decompile, or scrape the Service except to the extent permitted by law
• Resell, sublicense, or white-label the Service to third parties without a written agreement permitting it
• Use the Service to harass, defame, or invade the privacy of any individual
• Use automated systems to overload or disrupt the Service

The Service is a marketing tool. It does not provide medical advice, diagnosis, or treatment, and outputs generated by the Service (including AI-generated content, recommendations, and audits) are not a substitute for professional judgment.

You are solely responsible for ensuring that any content, ad copy, or campaign changes comply with applicable healthcare advertising regulations, including but not limited to HIPAA, state telehealth and treatment-center licensure rules, LegitScript certification for addiction treatment ads, and FTC truth-in-advertising standards. We make no guarantee that AI-generated outputs are compliant; you must review before publishing.

We make no guarantee of specific business outcomes (search rankings, ad performance, admissions, or revenue). SEO and paid media outcomes depend on many factors outside our control.

You retain ownership of all content and data you upload, generate, or connect to the Service ("Customer Data"). You grant Altitude a limited, non-exclusive, worldwide license to host, process, transmit, and display Customer Data only as needed to provide the Service to you.

You represent that you have all rights necessary to upload Customer Data and to authorize Altitude to retrieve data from third-party APIs you connect (Google, Meta, etc.) on your behalf.

We do not use Customer Data to train or fine-tune machine-learning models. See the Privacy Policy for details on third-party processors.

The Service integrates with third-party services (Google, Meta, Stripe, Anthropic, Resend, Supabase, Vercel, and others). Your use of those services is governed by their own terms and privacy policies. We are not responsible for the availability, accuracy, or behavior of third-party services.

The Service, including its software, design, branding, and AI prompts, is owned by Haute Locals, LLC and incorporates third-party open-source and licensed software. The Service is protected by copyright and other applicable intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service in accordance with these Terms.

"Altitude" and "The Purpose Pilot" are brand names of Haute Locals, LLC. Other names and logos referenced in the Service are the property of their respective owners.

You may terminate your account at any time. We may suspend or terminate your account with notice if you breach these Terms, fail to pay, or pose a risk to the Service or other users. Upon termination, your right to use the Service ends. Sections that by their nature should survive termination (including IP, disclaimers, limitations of liability, and indemnification) will survive.

The service is provided "as is" and "as available," without warranties of any kind, express or implied, including but not limited to merchantability, fitness for a particular purpose, non-infringement, or that the service will be uninterrupted, error-free, or free of harmful components. AI-generated outputs may contain errors or inaccuracies; you must review and verify before relying on them.

To the maximum extent permitted by law, Altitude and its officers, employees, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost data, or business interruption, arising out of or relating to the service or these terms, even if advised of the possibility of such damages. Our aggregate liability for any claim arising out of or relating to these terms or the service is limited to the amount you paid us in the 12 months preceding the event giving rise to the claim, or USD $100, whichever is greater.

You agree to indemnify and hold harmless Haute Locals, LLC and its officers, employees, and agents from any claim, demand, loss, or damages (including reasonable attorneys' fees) arising out of (a) your breach of these Terms, (b) your Customer Data, (c) your use of the Service in violation of law or third-party rights, or (d) ad copy, content, or campaign changes you publish using the Service that violate healthcare advertising or other applicable regulations.

These Terms are governed by the laws of the State of California, without regard to conflict-of-laws principles. The exclusive venue for disputes is the state and federal courts located in Los Angeles County, California, and you consent to the personal jurisdiction of those courts. Nothing in this section prevents either party from seeking injunctive relief in any court of competent jurisdiction.

We may revise these Terms from time to time. Material changes will be communicated via email and/or in-app notice at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the revised Terms.

Haute Locals, LLC
d/b/a The Purpose Pilot, operator of the Altitude platform
hello@hautelocals.com